Brief: to create a brand for a telecoms company pitched at a mature demographic. I settled on the name 'Birr' (from the old Norse for a 'favourable wind') and aimed for a trustworthy, reliable-looking brand.
Brief: to create a brand for a telecoms company pitched at a mature demographic. I settled on the name 'Birr' (from the old Norse for a 'favourable wind') and aimed for a trustworthy, reliable-looking brand.
